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Effective Date: August 2, 2026

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Welcome to FortunaPhysio.com ("we," "our," "us"). Fortuna Physical Therapy provides services in both New York and Minnesota. Protecting your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. By using our website, you agree to the terms of this Privacy Policy.

Section 1: Information We Collect

1.1 Personal Information: We may collect personal information you voluntarily provide, such as your name, email address, phone number, or other details when you:

Contact us via our website forms.
Subscribe to newsletters or updates.
Book an appointment.

1.2 Non-Personal Information: We may automatically collect certain non-personal information when you visit the website, such as:

IP address.
Browser type.
Device type.
Referring website.
Pages viewed and time spent on our website.

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Section 2: How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide customer support.
Schedule and manage appointments.
Improve our website's functionality and user experience.
Send promotional emails or updates, if you opt-in.
Analyze website usage trends and monitor performance.

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Section 3: Sharing Your Information

We do not sell, rent, or trade your personal information. We will NOT share your information with third parties for marketing purposes. However, we may share your information with:

Service Providers: Third-party vendors who assist us in operating the website or providing services, including PracticeQ (scheduling and practice management) and Square (payment processing).
Insurance Carriers: For clients whose services are billed to insurance, we may share relevant claim information with your insurance carrier and any associated clearinghouse as necessary to process claims.
Legal Obligations: If required by law, or to protect our rights, property, or safety.

Section 4: Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, including Google Analytics to help us understand how visitors use the site. Google Analytics may collect information such as your IP address and browsing activity on our site. You can adjust your browser settings to refuse cookies, or opt out of Google Analytics specifically using the Google Analytics Opt-out Browser Add-on; however, some features of the website may not function properly without cookies enabled.

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Section 5: Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of online transmission or storage is entirely secure, and we cannot guarantee absolute security.

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Section 6: Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and review the information we have about you.
Request corrections to your personal information.
Request deletion of your personal information.
Opt-out of marketing communications.

Minnesota residents have the right to access, correct, and request deletion of personal data under the Minnesota Consumer Data Privacy Act, and to appeal a denied request. New York does not currently have a comparable comprehensive consumer privacy statute; New York residents' rights under this policy are as described above. This deletion right does not apply to clinical or health records, which we are required to retain under applicable state law and professional licensing requirements regardless of a deletion request. Patients may request access to or copies of their health records, or request an amendment to inaccurate information, consistent with HIPAA and Minnesota's Health Records Act. To exercise your rights, please contact us at jena@jenablackwood.com.

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Section 7: Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

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Section 8: Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised "Effective Date."

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Section 9: Contact Us

‍ ‍If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Email: jena@jenablackwood.com Phone: 1.917.565.9812 Mailing Address: 62 Clermont Ave., #605, Brooklyn, NY 11205

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Section 10: SMS Compliance

By providing your mobile number, you consent to receive SMS messages from Fortuna Physio for conversational messaging such as appointment-related updates, scheduling inquiries, and 2-step authentication verification.

Message & data rates may apply.

‍Message frequency varies based on communications instigated by clients. We will not message you unless you message us first. By initiating a text message conversation with Fortuna Physio, you automatically opt in to receive SMS messages related to that conversation, including appointment-related updates, scheduling inquiries, and 2-step authentication verification. Message & data rates may apply.

‍Message frequency will vary based on communication needs.

We use SMS text messaging to reply or communicate with current or prospective clients who have opted-in to text messaging.

‍We do not employ SMS messaging campaigns for sales, promotions, or to disseminate information outside of basic communication initiated by clients. We do NOT share your personal information with third parties for marketing purposes.

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You have the right to opt out of receiving texts at any time by using the Opt-Out form above or by texting "STOP". For assistance, text "HELP".